Aspire Optical Co

Welcome to Aspire Optical Co, the top destination for luxury eyewear in Fargo, North Dakota. Conveniently located in South Fargo, we feature the Fargo-Moorhead area’s largest selection of designer glasses, custom prescription lenses, and expert frame fittings. Whether you need boutique optical collections, same-day glasses, or comprehensive eye exams near you, visit Aspire Optical Co for premium frames and elevated vision care.

Our Philosophy

We deliver an unparalleled luxury optical experience built on personalized service and exceptional quality. As Fargo-Moorhead’s preferred destination for designer eyeglasses, premium sunwear, and custom fittings, customer satisfaction is our top priority—we aim to exceed expectations at every visit. Our commitment to serving the Fargo, West Fargo, and Moorhead communities is rooted in three core values:

Innovation: We embrace the latest optical technology and cutting-edge retail eyewear trends to provide state-of-the-art vision care, precision lenses, and exclusive frame brands.

Community: We actively give back to the region by sharing a portion of our proceeds with local Fargo-Moorhead charities.

Integrity: As a trusted local optician and supplier of luxury eyewear and polarized sunglasses, we take pride in delivering honest recommendations, expert adjustments, and uncompromising product quality.​

Our Team

Our professional and knowledgeable team values your trust and are committed to providing the highest quality vision care. We are fully prepared to assist you with all your optical needs and ensure you are enjoying the best vision possible.

Ashley

Business Manager

Courtney - Optical Manager at Aspire Optical Co in Fargo, ND

Courtney

Optical Manager

Sidnee - Optician at Aspire Optical Co in Fargo, ND

Sidnee

Optician

Ashley

Business Manager

Courtney - Optical Manager at Aspire Optical Co in Fargo, ND

Courtney

Optical Manager

Sidnee - Optician at Aspire Optical Co in Fargo, ND

Sidnee

Optician

Ashtyn - Optician at Aspire Optical Co in Fargo, ND

Ashtyn

Optician

Emily - Optician at Aspire Optical Co in Fargo, ND

Emily

Optician

Caroline - Optician at Aspire Optical Co in Fargo, ND

Caroline

Optician

Stella - Greeter at Aspire Optical Co in Fargo, ND

Stella

The Greeter

Ashtyn - Optician at Aspire Optical Co in Fargo, ND

Ashtyn

Optician

Emily - Optician at Aspire Optical Co in Fargo, ND

Emily

Optician

Caroline - Optician at Aspire Optical Co in Fargo, ND

Caroline

Optician

Stella - Greeter at Aspire Optical Co in Fargo, ND

Stella

The Greeter

Ashley

Business Manager

Courtney - Optical Manager at Aspire Optical Co in Fargo, ND

Courtney

Optical Manager

Sidnee - Optician at Aspire Optical Co in Fargo, ND

Sidnee

Optician

Ashtyn - Optician at Aspire Optical Co in Fargo, ND

Ashtyn

Optician

Emily - Optician at Aspire Optical Co in Fargo, ND

Emily

Optician

Caroline - Optician at Aspire Optical Co in Fargo, ND

Caroline

Optician

Stella - Greeter at Aspire Optical Co in Fargo, ND

Stella

The Greeter

Ashley

Business Manager

Courtney

Optical Manager

Rhiannon

Assistant Manager

Sidnee

Optician

Alistair

Optician

Stella - Greeter at Aspire Optical Co in Fargo, ND

Stella

The Greeter

Sarah

Optician

Jessica

Frame Stylist

Faith

Frame Stylist

What Our Customers Say

I have been to numerous optical stores in the Fargo-Moorhead area over the last 20+ years. I have never gotten service like I did at Aspire Optical Company. This store was a joy to find glasses at. I actually had 3 employees helping me. This is unheard of this day and age. I highly recommend this store to anyone looking for glasses and great customer service. Thank you Aspire!

Karen H.

I entered their store as a new customer and was immediately met by a friendly, knowledgeable staff that were eager to help me find the right pair of glasses for the right price! The thing I liked most was the staff actually “listened” to my needs and were able to help me find a perfect pair of glasses. They reviewed my insurance and were able to get me the most for my money!

Dave W.

If you want THE largest offering of amazing eyewear and designer names, then you must stop in and see the Aspire team!! Anthony was the absolute best along with Marisa, Claire and Ashley. The feedback is honest and the desire to find the absolute perfect pair of glasses and/or sunglasses is true. If you are looking for prescription or just a new chic pair of sunnies, do yourself a favor and check Aspire out. The best of the best, thanks Anthony and team!

Jocelyn J.

Services

Eye Exams Now Available!

FM’s Largest Selection of Eyewear and Sunwear

Aspire Optical Co. of Fargo offers the largest inventory of frames and sunglasses in the area! With nearly 2000 frame options, we definitely have something for you! We strive to continually present unrivalled consumer choice to help you find that perfect frame. From fashionable yet budget-conscious options to the most exclusive boutique and true designer collections available, there is no need to look anywhere else!

Prescription Lenses

Single Vision, Multifocal, High Index, Progressive, Trivex, what does it all mean? Education and transparency is our focus! Allow us to help you determine what the right lens option is for you, using our in-house designed digital lens menu. We will continually strive to stay at the forefront of lens technology, recognizing that the costliest lens might not be the right fit for you.

Same-Day Services

Break your glasses? Want a new look for tonight’s event or a weekend getaway? At Aspire Optical Co., we provide on-demand services for common prescriptions through our in-house optical lab and lens inventory. Don’t have your prescription available, no problem! Have scratched lenses or broken frames today but are waiting for your eye exam? We are still going to encourage you to get your eyes examined, but in the meantime, we can request your most recent prescription or in some cases take a very accurate measurement of your existing prescription lenses.

Insurances & Direct Billing

Our office accepts some insurance plans. Make sure to bring your insurance information with you, or call us before arriving so that we can best fulfill your needs. Flex Spending and Health Savings accounts may also accepted.