Aspire Optical Co

Welcome to Aspire Optical Co, the top destination for luxury eyewear in Fargo, North Dakota. Conveniently located in South Fargo, we feature the Fargo-Moorhead area’s largest selection of designer glasses, custom prescription lenses, and expert frame fittings. Whether you need boutique optical collections, same-day glasses, or comprehensive eye exams near you, visit Aspire Optical Co for premium frames and elevated vision care.

Our Philosophy

As the premier destination for luxury eyewear in Fargo, ND, we deliver an unparalleled optical experience built on personalized service and exceptional quality. Preferred across Fargo-Moorhead for designer eyeglasses, premium sun wear, and custom fittings, customer satisfaction is our top priority—we aim to exceed expectations at every visit. Our commitment to serving the Fargo,West Fargo, and Moorhead communities is rooted in three core values:

Innovation: We embrace the latest optical technology and cutting-edge

retail eyewear trends to provide state-of-the-art vision care, precision lenses,and exclusive frame brands.

Community: We actively give back to the region by sharing a portion of our proceeds with local Fargo-Moorhead charities.

Integrity: As a trusted local optician and supplier of luxury eyewear and polarized sunglasses, we take pride in delivering honest recommendations, expert adjustments, and uncompromising product quality.

Our Team

Our professional and knowledgeable team values your trust and are committed to providing the highest quality vision care. We are fully prepared to assist you with all your optical needs and ensure you are enjoying the best vision possible.

Ashley

Business Manager

Courtney

Optical Manager

Sidnee

Optician

Ashley

Business Manager

Courtney

Optical Manager

Sidnee

Optician

Ashtyn

Optician

Emily

Optician

Caroline

Optician

Stella

The Greeter

Ashtyn

Optician

Emily

Optician

Caroline

Optician

Stella

The Greeter

What Our Customers Say

      EXCELLENT  
   Based on 63 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Chase DeVine 
 
 
 
 Trustindex verifies that the original source of the review is Google. This is the second time I’ve gotten my glasses here out-of-network and it’s because of the workers.Try anything on ya want, not pushy, more than happy to make anything work, very willing to search from their catalog and order anything in you want that is not in store, just all around cheerful and ready to make your experience smooth and stress free. I liked a pair of sunglasses and how they fit so they just told me “well we can get those with normal lenses if ya want”. So I gladly took that route this time and I love my new glasses!

It was also my fiancée’s first time in here and she decided on buying a new pair of sunglasses because of the discount they had going on and now she also recommends this place to her friends as well!
  
 
      Posted on Google  
   
   Bryce Gabrelcik 
 
 
 
 Trustindex verifies that the original source of the review is Google. I am more than happy with the service I got looking for sun glasses, they took their time to help me find the pair that fits and that I like the look of them.
  
 
      Posted on Google  
   
   Michaela Misialek 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dr. Barrett listens carefully to assure I have just the right eye prescription. Aspire works with my insurance for my frames. They handle all the paperwork.
  
 
      Posted on Google  
   
   Emmie Close 
 
 
 
 Trustindex verifies that the original source of the review is Google. Always has great service! Happy smiling faces and the most friendly workers! Never disappointed :) Highly recommend
  
 
      Posted on Google  
   
   Cheryl Miller 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had an outstanding experience at Aspire. It felt like I was in a high end boutique.  The vibe of the store is incredible with a vast selection of frames. I worked with Sidnee and couldn’t be more pleased. She was friendly, patient, knowledgeable, and genuinely committed to helping me find the right eyewear. She got it right on the first pair! Thank you, Sidnee, for taking such good care of me!
  
 
      Posted on Google  
   
   Keith Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great customer service! They are really on top of it there!!
  
 
      Posted on Google  
   
   DesaRae 
 
 
 
 Trustindex verifies that the original source of the review is Google. The BEST experience I have ever had at an Optical Place! After 2 weeks my trial contacts weren't working out. I went in and my prescription had changed and she worked very hard to get me to see clear! I can now SEE clearly and close up!!! I am very happy!
  
 
      Posted on Google  
   
   Anthony M 
 
 
 
 Trustindex verifies that the original source of the review is Google. Always amazing service and very to the point. Ashley and team continue to raise the bar for optical in Fargo!!!
  
 
      Posted on Google  
   
   Michelle Herrly 
 
 
 
 Trustindex verifies that the original source of the review is Google. The staff at Aspire are so friendly and knowledgeable!  I had a unique situation with my bifocal lenses and Dane understood exactly what I needed getting me fitted for the right lens type.  In less than 1 week I had my new glasses and they are great.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Services

Eye Exams Now Available!

FM’s Largest Selection of Eyewear and Sunwear

Aspire Optical Co of Fargo offers the area's largest inventory of frames and sunglasses for anyone seeking luxury eyewear in Fargo. With nearly 2,000 options ranging from budget-conscious styles to exclusive boutique collections, we present unrivaled choice to help you find your perfect pair. When searching for exceptional luxury eyewear in Fargo, there is no need to look anywhere else!

Prescription Lenses

Single Vision, Multifocal, High Index, Progressive, Trivex, what does it all mean? Education and transparency is our focus! Allow us to help you determine what the right lens option is for you, using our in-house designed digital lens menu. We will continually strive to stay at the forefront of lens technology, recognizing that the costliest lens might not be the right fit for you.

Same-Day Services

Break your glasses? Want a new look for tonight’s event or a weekend getaway? At Aspire Optical Co of Fargo, we provide on-demand services for common prescriptions through our in-house optical lab and lens inventory. Don’t have your prescription available, no problem! Have scratched lenses or broken frames today but are waiting for your eye exam? We are still going to encourage you to get your eyes examined, but in the meantime, we can request your most recent prescription or in some cases take a very accurate measurement of your existing prescription lenses.

Insurances & Direct Billing

Our office accepts some insurance plans. Make sure to bring your insurance information with you, or call us before arriving so that we can best fulfill your needs. Flex Spending and Health Savings accounts may also accepted.

LUXURY EYEWEAR & DESIGNER FRAMES

We showcase the Fargo-Moorhead area’s largest collection of premium luxury eyewear and designer sun wear. Our curated selection features top global fashion houses and independent boutique lines, including Celine, Gucci, Bottega Veneta, Dior, Fendi, Miu Miu, Oakley, Maui Jim, Etnia Barcelona, Ray-Ban, Tom Ford, Prada, Tiffany, Saint Laurent, and Persol. Whether you are looking for timeless prescription frames or high-statement polarized sunglasses, our team is dedicated to helping you discover the perfect pair tailored to your distinct style.

Follow us @AspireOpticalCo