At Aspire Optical Co. of Fargo, we are ready to alter the perception of the optical industry by integrating today’s technology and enhancing our client’s experience in a dynamic and informative way. We only select brands that have the same uncompromising commitment to quality and design as we do. We offer at home try-ons, same-day eyewear, and have a genuine desire to exceed expectations.

In an effort to provide a unique experience during product selection, we have developed four distinct atmospheres within the store for customers to enjoy. Come in and have a seat in our “Hollywood Glam” area or hang out in the “Man Cave” while making your eyewear and lens selections.

In brief, we aim to marry the medical aspect of vision and function with a dynamic retail environment that is both entertaining and educational.
Aspire Optical Co. – “Eyewear like you’ve never seen!”


Our Philosophy

At Aspire Optical Co. of Fargo, we Aspire to offer an unparalleled consumer experience. Customer interaction and satisfaction is our continued focus as we aim to exceed all expectations. In our effort to support and serve the Fargo Moorhead area, we focus on three primary values: Innovation, Community and Integrity. We promise to embrace technological change in both healthcare and retail trends, offering everything that is “cutting edge” to all consumers. A portion of our proceeds are shared with local charities and our integrity as a preferred supplier of quality eyewear and sunwear within the community is not taken for granted.

Our Team

Our professional and knowledgeable team values your trust and are committed to providing the highest quality vision care. We are fully prepared to assist you with all your optical needs and ensure you are enjoying the best vision possible.


FM’s Largest Selection of Eyewear and Sunwear
Aspire Optical Co. of Fargo offers the largest inventory of frames and sunglasses in the area! With nearly 2000 frame options, we definitely have something for you! We strive to continually present unrivalled consumer choice to help you find that perfect frame. From fashionable yet budget-conscious options to the most exclusive boutique and true designer collections available, there is no need to look anywhere else!

Prescription Lenses
Single Vision, Multifocal, High Index, Progressive, Trivex, what does it all mean? Education and transparency is our focus! Allow us to help you determine what the right lens option is for you, using our in-house designed digital lens menu. We will continually strive to stay at the forefront of lens technology, recognizing that the costliest lens might not be the right fit for you.

Same-Day Services
Break your glasses? Want a new look for tonight’s event or a weekend getaway? At Aspire Optical Co., we provide on-demand services for common prescriptions through our in-house optical lab and lens inventory. Don’t have your prescription available, no problem! Have scratched lenses or broken frames today but are waiting for your eye exam? We are still going to encourage you to get your eyes examined, but in the meantime, we can request your most recent prescription or in some cases take a very accurate measurement of your existing prescription lenses.

Insurances & Direct Billing
Our office accepts some insurance plans. Make sure to bring your insurance information with you, or call us before arriving so that we can best fulfill your needs. Flex Spending and Health Savings accounts may also accepted.

Eye Exams Now Available!!! Call us to schedule today!

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