About

At Aspire Optical Co. of Fargo, we are ready to alter the perception of the optical industry by integrating today’s technology and enhancing our client’s experience in a dynamic and informative way. We only select brands that have the same uncompromising commitment to quality and design as we do. We offer at home try-ons, same-day eyewear, and have a genuine desire to exceed expectations.

We are ready to alter the perception of the optical industry by integrating today’s technology and enhancing our client’s experience in a dynamic and informative way.

Our Philosophy

At Aspire Optical Co. of Fargo, we Aspire to offer an unparalleled consumer experience. Customer interaction and satisfaction is our continued focus as we aim to exceed all expectations. In our effort to support and serve the Fargo Moorhead area, we focus on three primary values: Innovation, Community and Integrity. We promise to embrace technological change in both healthcare and retail trends, offering everything that is “cutting edge” to all consumers. A portion of our proceeds are shared with local charities and our integrity as a preferred supplier of quality eyewear and sunwear within the community is not taken for granted.

At Aspire Optical Co. of Fargo, we Aspire to offer an unparalleled consumer experience. Customer interaction and satisfaction is our continued focus as we aim to exceed all expectations. In our effort to support and serve the Fargo Moorhead area, we focus on three primary values: Innovation, Community and Integrity.

Our Team

Our professional and knowledgeable team values your trust and are committed to providing the highest quality vision care. We are fully prepared to assist you with all your optical needs and ensure you are enjoying the best vision possible.

Ashley F.

Business Manager

Sarah B.

Optical Manager

Allison

Assistant Manager

Ashley F.

Business Manager

Sarah B.

Optical Manager

Courtney

Assistant Manager

Paige

Optician

Jessica H.

Frame Stylist

Faith

Frame Stylist

Paige

Optician

Jessica H.

Frame Stylist

Faith

Frame Stylist

Ashley

Business Manager

Sarah

Optical Manager

Courtney

Assistant Manager

Paige

Optician

Jessica

Frame Stylist

Faith

Frame Stylist

What Our Customers Say

I have been to numerous optical stores in the Fargo-Moorhead area over the last 20+ years. I have never gotten service like I did at Aspire Optical Company. This store was a joy to find glasses at. I actually had 3 employees helping me. This is unheard of this day and age. I highly recommend this store to anyone looking for glasses and great customer service. Thank you Aspire!

Karen H.

I entered their store as a new customer and was immediately met by a friendly, knowledgeable staff that were eager to help me find the right pair of glasses for the right price! The thing I liked most was the staff actually “listened” to my needs and were able to help me find a perfect pair of glasses. They reviewed my insurance and were able to get me the most for my money!

Dave W.

If you want THE largest offering of amazing eyewear and designer names, then you must stop in and see the Aspire team!! Anthony was the absolute best along with Marisa, Claire and Ashley. The feedback is honest and the desire to find the absolute perfect pair of glasses and/or sunglasses is true. If you are looking for prescription or just a new chic pair of sunnies, do yourself a favor and check Aspire out. The best of the best, thanks Anthony and team!

Jocelyn J.

Services

Eye Exams Now Available!

FM’s Largest Selection of Eyewear and Sunwear

Aspire Optical Co. of Fargo offers the largest inventory of frames and sunglasses in the area! With nearly 2000 frame options, we definitely have something for you! We strive to continually present unrivalled consumer choice to help you find that perfect frame. From fashionable yet budget-conscious options to the most exclusive boutique and true designer collections available, there is no need to look anywhere else!

Prescription Lenses

Single Vision, Multifocal, High Index, Progressive, Trivex, what does it all mean? Education and transparency is our focus! Allow us to help you determine what the right lens option is for you, using our in-house designed digital lens menu. We will continually strive to stay at the forefront of lens technology, recognizing that the costliest lens might not be the right fit for you.

Same-Day Services

Break your glasses? Want a new look for tonight’s event or a weekend getaway? At Aspire Optical Co., we provide on-demand services for common prescriptions through our in-house optical lab and lens inventory. Don’t have your prescription available, no problem! Have scratched lenses or broken frames today but are waiting for your eye exam? We are still going to encourage you to get your eyes examined, but in the meantime, we can request your most recent prescription or in some cases take a very accurate measurement of your existing prescription lenses.

Insurances & Direct Billing

Our office accepts some insurance plans. Make sure to bring your insurance information with you, or call us before arriving so that we can best fulfill your needs. Flex Spending and Health Savings accounts may also accepted.

Become an Aspire Optical Member
Receive invitations & unique access to events, exclusive offers, first looks at new releases, & more...
We want to share our vision with you!
*See store for details
Become an Aspire Optical Member
Receive invitations & unique access to events, exclusive offers, first looks at new releases, & more...
We want to share our vision with you!
*See store for details